Omnichannel Retailing

This paper aims to examine the factors affecting postadoption of RFID technology as part omnichannel strategies in retail industry. In addition, it evaluates how this innovation contributed improvement quality corporate financial information. We employed an exploratory multiple-case study design based on qualitative research, by using semi-structured interviews, and public sustainability reports sources evidence. The data collection analysis were performed 2022 for pilot case a manufacturer formal cases three retailers. results reveal that is influenced technological (relative advantage, observability, trialability, perceived costs), organizational (top management support firm size), environmental (competitive pressure external support). Surprisingly, loss recognition provision are most affected accounting practices, differently from what has been suggested literature. also found item-level enables increased frequencies full inventory counts, providing accuracy records real-time visibility. information terms relevance, faithful representation, timeliness, comparability, understandability, verifiability, value-added. Our findings may contribute both research practice, well IS fields. identified investigated phenomenon recent movement adoption large companies listed B3 during COVID-19 pandemic Brazil. Finally, we provide theoretical model TOE framework integrated construct specifically developed context.